Xselling Events assists corporations in the development and executing of their hospitality events, meetings and incentives. Often, companies do not have the necessary know-how to develop a unique program or businesses simply do not have the manpower in-house to give the organization of events the attention it deserves. The assistance can be for a specific element of the organization of a program or can focus on the overall development of an event. Aspects like budgeting, accommodations, transportation, venues, catering, staffing, registration, security, website and collateral are all part of this exciting world called “event planning”. “Composing” these, as Marleen Braams, the owner of the company would say is what Xselling Events is all about.  

Marleen has a solid knowledge of hotel logistics; it being related to accommodations, food and beverage or conventions. Her hotel background in the convention department of leading hotels in 3 different countries as well as having experienced the life as a cast member in the convention department of one of the largest and most fun convention venues in Europe, Disneyland Paris, has certainly helped her to make her career as an Event Planner a successful one.

To broaden the ‘Event Horizon’, she decided in the year 2000 to join an event agency in the USA. In the beginning she assisted them on a contractual basis which gave her the experience of being part of the Olympic movement. She managed a hospitality program in Sydney in 2000 as well as Salt Lake City in 2002. This same agency outsourced her for a year to work within the walls of a Fortune 500 multinational to organize their biggest and most prestigious sport event yet, the World Cup Championships Football in Japan in 2002. After having planned and managed about 10 more events and meetings, Marleen decided to start her own orchestra of event services in Brussels in the first quarter of 2003. 

Part of the creativity of the company is reflected in Marleen’s position. “ I did not want to call myself a CEO or President”, she says, “these terms are too formal. For me, a composer, is a much better description for the job”. “It is because my last name; Braams, closely resembles the famous composer Brahms and the fact that creating events is much like composing a symphony; one needs to make sure that all the instruments are tuned correctly and that they play in harmony. My musical talents are not that good, but I do have a piano in the office to reflect this philosophy.”

Xselling Events has its headquarters in Brussels; the European Capital - home to the European Commission and to the Counsil of ministers of the European Union (EU). Being based in Brussels brings some unique advantages. We have the contacts and resources to add a unique touch to your events like organizing meetings in the European Parliament or securing key speakers from the political platform in Europe.